To be frank I did not find this reading
particularly inspiring. The main idea is in this article is that the in order
to have continuous innovation in a firm there must be a clear strategy in place
that sets the stage and provides clear rules and rituals for this to happen.
Moreover this strategy must be well aligned with the overall strategy of the
firm so that it doesn’t undo what somebody else is building as it seldom
happens between same firm’s departments. I find the idea that the process of
innovation must be a well regulated one quite ironic given innovation is
supposed to be a result of thinking outside the box whereas the author of this
article argues the reason for failure in innovation is the non-existence of the
box. Using apple as example for everything is getting old, so my suggestion for
the author would be to innovate a little in his researching/writing style.
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