Week 5 Reading Reflection

            This chapter serves as sort of a reality check and brings the discussion of opportunity and entrepreneurship to a more analytical level. The chapter does start by highlighting the tremendous number of startup (averaging at 1500 new ones per day), the high fail rate and the reasons why that happens. What I found interesting personally is performance is among things a result of the reasons for a start up, though I haven’t been exposed to this argument before, I strongly believe it must hold true for motivation must really drive most of any adventure, including an entrepreneurial one. I also find it important that the author points out the importance of research of the market as many entrepreneurs get carried away by unrealistic and subjective optimism and sometimes fail to account the need of insight in the market, adequate understanding of technical requirements, financial understanding etc. I found the eBay Entrepreneurship reading pocket very informative, and just as I was reading it I got inspired to think that opportunity in more detail. Importing Good Ideas reading pocket was quite interesting, and is something I think a lot about having lived in 5 different countries I have always seen ideas that I believe are very transferable as we as people mostly appreciate and like many of the same things. It was shocking to find out that poor timing (premature entry), according to a study, made for 40% of failure causes for new ventures.